Digital Marketing It’s All Greek To Me
Digital Marketing, It’s All Greek To Me!
If digital marketing is all Greek to you, we are here to help. As the founder of Phoenix Digital Marketing Agency, I have a clear advantage and understanding as I am 100% Greek.
For someone unfamiliar with how to navigate the digital marketing landscape, this will help you get a better understanding. Until you reach your current goals, we will be there every step of the way from the beginning of the process.
To have a digital marketing presence, we need to start with having a good website.
Let’s begin with some basics; we will need to have a website for starters. I know that sounds pretty simple, but it is more complex than you would think.
I don’t want to get into too much detail, as the website alone could be an entire blog. Hint, Hint!Look for the next blog about Website Basics.
For now, we will assume you have a good website, and it is designed well for your customers and potential customers.
Digital Strategy 101 SEO
There can be numerous goals for digital marketing; the first we will discuss on a lite level is (SEO) Search Engine Optimization. There are many types of search engines, but the most common would be Google and Bing. These programs are designed to answer the user’s questions. So if you are looking for “the best running shoes,” you would ask Google that question, and Google would do its best to answer that question.
The process of selling goods or services using Google is how you will connect to potential customers.
Therefore search engine optimization is the process of steps to make sure when potential customers are looking for your business, their search can find you. (SEO) search engine optimization takes time, but if it is done correctly, you will drastically increase the potential for new customers.
If time is not on your side and you need to see results in a much faster format, we will look at another method known as (SEM) Search Engine Marketing.
For you to understand (SEM), Search Engine Marketing is paid advertising that helps push you to the front of the line. Moving to the top of the list happens through paid advertising on the search engines that you chose to advertise on.
Digital Marketing Terms Translated, Not Greek Anymore
The impressions, the (CTR) Click-through-rate, and the (ROI) Return On Investment are just a few of the metrics we use when looking at the (SEO) and (SEM) results. As I said earlier, if this is confusing to you, it will take a little time, and with our help, we can help you speak the Greek of digital marketing. We want the next thing you do to give you great results.
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Author
Fotis Papamichael
Digital Marketing Specialist