What Can Digital Marketing Do To Help My Business?
Digital Marketing Helps Businesses
Digital Marketing helps businesses get on top and stay on top versus my competitors. It is vital to know where we came from to know where we are going, and digital marketing is no exception to the rule. Let’s take a look at how much marketing has changed over the years.
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Digital Marketing changed as the internet has evolved. The term “digital marketing” was first used around 1990. By 1996 the internet was engrained on the mobile phone. Google launched Adwords in 2000, which is known as Pay-Per-Click advertising. In 2008 we had the first online purchase on a mobile phone. In 2009 Internet Advertising overtook TV Advertising. By 2014 Mobile Internet usage exceeds PC Internet.
With the world’s population at roughly 7.83 billion, we see mobile phone use at around 66.6%. Internet usage is approximately 59.5% of the people, and 53.6% are active social media users. These numbers demonstrate that you will fall behind your competitors if you do not have a digital presence and a digital marketing strategy.
A Clear Digital Marketing Strategy Helps Businesses
According to Smart Insights 2020, An astonishing 45% of organizations do not have a clearly defined digital marketing strategy. No strategy is truly a recipe for disaster and why Digital Marketing Helps Businesses. As digital marketers understand, the most significant benefit is measuring results with our efforts, good or bad. We at Phoenix Digital “Do Not Do Anything That Is Not Measurable”
Author
Fotis Papamichael
Digital Marketing Specialist